AB Equipment's mission is to be the market leader in materials handling, construction and environmental equipment along with other selected niche markets, bringing together leading products from around the world with a dedicated, experienced team developing long term business relationships with our customers and providing our customers with superior service there by giving them a competitive advantage in their markets.

A member of the Hellaby Holdings Industrial Group of Companies, AB Equipment has its headquarters in Manukau City, Auckland. From this location, the Company operates a complete, fully owned network of branches and dealers throughout New Zealand. AB Equipment sell and rent new and used equipment and provide the all important local area base for the provision of customer support program's which, in many cases, have become the standard by which all others are judged.

AB Equipment fosters a friendly, honest and professional operating environment recognizing that people - our company's, our clients' and our suppliers' - are the key to our success.